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How 360 Virtual Tours Have Changed Property Marketing

Posted by sonrise on October 25, 2019
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One of the most time-consuming tasks for a real estate agent is showing potential client’s property in different locations. It is necessary, of course, because clients almost always want to view property before they commit to buying or renting. Whether clients are looking for a home or commercial property, they will want to see as many viable options as possible before committing to one. One of the newest forms of property marketing is 360 virtual tours, which is a great way to narrow down options.

What are 360 virtual tours for property marketing?

Technology has revolutionized every sector and industry, including real estate. One of the latest and most popular technological developments in real estate is Virtual Reality (VR). This technology makes it possible to tour a property remotely, which is especially helpful when looking at out of state or city properties. One can go from room to room as if they were there and get a much more accurate look at it compared to traditional two-dimensional pictures. These 360 virtual property tours have made it so much easier for both buyers and agents to view multiple places before choosing which ones to visit in person. Using specific software, it is possible to get a 360 degree of a room and an entire house. The property can be viewed on a smartphone or other internet-enabled smart device. The tours can also be accessed through Samsung Gear VR headsets and via Google Cardboard.

Where can 360 virtual tours be shown?

360 virtual tours are typically uploaded by real estate agents on their websites. This is the easiest place to post them for clients to view them wherever they are located. The other advantage is that out of town clients can more easily view properties before coming for an in-person search, which allows real estate agents to build a clientele from a wider radius.

Apart from better visibility to clients, 360 virtual tours increase online visibility as a whole. Virtual tours are very popular with people looking for property to buy or rent. This means that website with 360 virtual tours tend to have higher traffic, which can positively impact search engine results.

Property owners and agents can offer Google Cardboard headsets for viewing the tours as a marketing gimmick.

How to create 360 virtual tours

To create virtual tours, you will either need to invest in a software platform to create and upload the tours and a 360 capable camera or to hire a full-service 360 virtual software company that supplies a tripod stand, cables and even the 360- degree camera. The company then gives clients an account to access the software and you can upload the different clips, edit them and create a virtual tour.

The tours are created from video shots of the different spaces in a house, condominium, town house or commercial building. The best results generally come from hiring a professional videographer to create the videos.

Son-Rise Property Management has been serving the property management needs of Bellingham and Whatcom County since 1996. Contact us today to see how we can help you find a rental property for your family or manage your rental properties.

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